New Parent Media Kit
New Parent
Baby & Toddler
  • Overview
  • Audience
  • Circulation
  • Rates/Closing Dates
  • Specifications
  • Editorial Calendar
  • Polybag
  • Custom Sponsorship
  • Custom Sampling

Audience

*Age of Children in HH
Newborn-6 Months: 41.5%
Under 1: 55.3%
1-2: 28.5%
2-3: 19.2%
3-4: 16.2%
4-5: 14.6%
5-6: 6.9%
1-5: 78.5%
6-11: 26.9%
Education
College Educated+: 73%
College Graduate+: 42%
Household Income
Median: $35,000
Average: $51,014
Demographic Survey
Female: 100%
Median Age: 28.5
Average Age: 28
Married/Domestic Partnership: 63%
Currently Expecting Child: 42.5%
Currently in 2nd or 3rd Trimester: 83.1%

*Will add to over 100%, as there are multiple children in household
Source: MRI/Starch April 2012 Study

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