Audience
| *Age of Children in HH | |
| Newborn-6 Months: | 41.5% |
| Under 1: | 55.3% |
| 1-2: | 28.5% |
| 2-3: | 19.2% |
| 3-4: | 16.2% |
| 4-5: | 14.6% |
| 5-6: | 6.9% |
| 1-5: | 78.5% |
| 6-11: | 26.9% |
| Education | |
| College Educated+: | 73% |
| College Graduate+: | 42% |
| Household Income | |
| Median: | $35,000 |
| Average: | $51,014 |
| Demographic Survey | |
| Female: | 100% |
| Median Age: | 28.5 |
| Average Age: | 28 |
| Married/Domestic Partnership: | 63% |
| Currently Expecting Child: | 42.5% |
| Currently in 2nd or 3rd Trimester: | 83.1% |
*Will add to over 100%, as there are multiple children in household
Source: MRI/Starch April 2012 Study
