Circulation

* Largest circulated pre-natal magazine in field

* 2,750,000 annual rate base circulation

* Annual with 2 printings (Spring/Summer & Fall/Winter)

* Per Printing Circulation: 1,375,000

* 68% reach of the expectant mom market

* 89% reach of first time moms

* BPA Audited. Click here to see Audit Report

*Distributed on a complimentary basis through a proprietary network of subscribing OBGYN offices, Childbirth Education healthcare professionals and Babies R Us stores nationwide.

Source: Beta Research Corp: New Parent Magazine Readership Survey (take out 2006)

You Can’t Be All Things to All Advertisers… Unless They Are Targeting Pregnant Women.
A single annual insertion in New Parent Magazine delivers more reach than the net combination of buying a full year’s readership in: Fit Pregnancy, American Baby and Baby Talk.