Launched in 1999, New Parent is the largest circulated magazine reaching the expectant mom market in the U.S. With a BPA audited rate base circulation of 2,750,000 New Parent reaches nearly 70% of the pregnancy market annually.
Distribution of New Parent is through a proprietary subscribing network of healthcare professionals (OBGYN/Childbirth Education) who order complimentary copies for patient re-distribution. Edited to be read either in the patient reception area and or taken home, New Parent offers advertising partners the benefit of implied physician endorsement and engagement within a trusted and influential environment. Additional distribution of New Parent is generated through an in-store retail based partnership with Babies R Us.
New Parent is an annual magazine with 2 printings, each of which represents 50% of the publications 2,750,000 annual rate base. Advertisers running an annual schedule may change their ad copy on a per printing basis.
Geared to delivering advertising partners the optimum in unduplicated reach, cost efficiency and positive ROI metrics, New Parent is simply the leadership brand in the expectant mom space.
New Parent magazine is the expectant parentsʼ guide to the transition to parenthood. In an easy-to-read format, New Parent provides essential information on preparing moms for childbirth, early stage baby care, becoming a family, must-have gear and more.