New Parent Media Kit
New Parent
  • New Parent
    • Overview
    • Audience
    • Circulation
    • Rates/Closing Dates
    • Specifications
    • Editorial Calendar
    • Polybag
    • Custom Sponsorship
    • Custom Sampling
  • Baby & Toddler
    • Overview
    • Audience
    • Circulation
    • Rates/Closing Dates
    • Specifications
    • Editorial Calendar
    • Polybag
    • Custom Sponsorship
    • Custom Sampling
  • New Parent En Espanol
    • Overview
    • Audience
    • Circulation
    • Rates/Closing Dates
    • Specifications
    • Editorial Calendar
    • Polybag
    • Custom Sponsorship
  • NewParent.com
    • Overview
    • Audience
    • Specifications
    • Advertising
      • Banner Ads
      • Rich Media
      • Custom Content
      • Blogs
      • Resident Mom Channel
      • The Daily Bootie Newsletter
      • New Parent Community
      • Giveaways
  • Custom Publishing
  • Contact
New Parent Magazine
  • New Parent
  • Overview
  • Audience
  • Circulation
  • Rates/Closing Dates
  • Specifications
  • Editorial Calendar
  • Polybag
  • Custom Sponsorship
  • Sampling

2013 Rates/Closing Dates

Effective: 1/2013
Rate Base: 2,750,000
Per Printing: 1,375,000

Annual Rates
Page Size 4-Color 2-Color B&W
Full Page $209,910 $188,890 $167,890
2/3 Page $174,990 $159,185 $140,025
1/2 Page $138,235 $122,760 $109,140
1/3 Page $94,455 $85,440 $77,110
Cover 2 $265,445 N/A N/A
Cover 3 $251,855 N/A N/A
Cover 4 $293,845 N/A N/A
Bleed Charge +10%
Closing Dates
Spring/Summer 2013 Fall/Winter 2013
IO Due: 1/23 IO Due: 7/22
Ad Mats Due: 2/13 Ad Mats Due: 8/13
Furnished Inserts Due: 2/28 Furnished Inserts Due: 8/26
Furnished Onserts Due: 3/05 Furnished Onserts Due: 9/16
Distribution: Apr.-Sept. Distribution: Oct.-Mar.

Copy and Contract Requirements
New Parent Magazine reserves the right to reject any advertising that it deems inappropriate, or that is contrary to business policies, whether or not the advertising has been accepted and/or advertiser is authorized to publish the entire contents. In consideration of this acceptance, the agency and/or advertiser, jointly and separately agree to indemnify and hold publisher harmless from any loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, without limitation. Cancellation orders will not be accepted after the closing date for a given issue as published in the rate card. Advertisements that simulate editorial content must be clearly defined and labeled “advertisement”. Positions are not guaranteed unless mutually agreed in writing by publisher and advertiser and/or advertising agency. Publisher is not responsible for error in key numbers.

Terms & Conditions
Payment terms are 15 days from invoice date. Payment received later than 15 days are subject to a 1.5% charge of the net invoice for each month or portion thereof which is in arrears. Agency commission of 15% of gross billing allowed to recognized agencies.

BPA Audited
New Parent Magazine is published twice annually by Impact Media,10 New King Street, White Plains, NY 10604

New Parent
A division of Impact Media Communications
10 New King Street, White Plains, NY 10604
PHONE (914)-328-3600 | FAX (914)-949-8365