Audience
NewParent.com Demographic Survey
| Age | |
| 18-34: | 74% |
| 25-34: | 58% |
| Female: | 97% |
| Married: | 78% |
| First Time Mom: | 53% |
| Veteran Mom: | 43% |
| Expecting: | 35% |
| Plan on getting pregnant in the next 12 months: |
19% |
| Expecting | |
| 1st trimester: | 15% |
| 2nd trimester: | 38% |
| 3rd trimester: | 47% |
| Number of Children in HH | |
| 1: | 42% |
| 2: | 23% |
| 3: | 11% |
| Age of Child in HH | |
| Less than 1 year: | 33% |
| 1-2 years: | 41% |
| 3-4 years: | 17% |
| 5-6 years: | 6% |
| 6-11 years: | 14% |
| 12 years+: | 10% |
| Education | |
| Attended College: | 31% |
| College Graduate: | 39% |
| Post Graduate Degree: | 16% |
| Working Full/Part Time: | 57% |
| Household Income | |
| $25,000+:: | 86.6% |
| $40,000+: | 66.4% |
| $60,000+: | 48.2% |
| $75,000+: | 31.3% |
| $100,000+: | 14.5% |
| Own Home: | 64.1% |
Source: Survey Monkey.com 10/2011 | Respondents: 1,687
