Specifications
General Specs
* All creative is due 5 business days prior to launch date.
* Third party ad tags are accepted.
* Max file size is 49K for GIFs and JPEGs, and rich media
* Animations are limited to 3 loops.
* Audio must be user-initiated
| Standard Banner Sizes | ||
| Unit Name | Dimensions (in pixels) | File Size Limit: GIF, JPG, or Rich Media |
| Leaderboard | 728×90 | 49K |
| Rectangle | 300×250 | 49K |
| Skyscraper | 160×600 | 49K |
| Jumbo Wide Panel | 300×600 | 72K |
| Button | 160×120 | 49K |
Material Due Dates: Needed one week prior to launch date
| Rich Media / Expandable / Premium Offerings | ||
| Unit Name | Dimensions (in pixels) | File Size Limit |
| Leaderboard - Rich Media / Expandable | 728×90, expands downward to 728×270 | 49K |
| Rectangle - Rich Media / Expandable | 300×250, expands left to 500×250 | 49K |
| Wide Skyscraper - Rich Media / Expandable | 160×600, expands right to 500×600 | 49K |
| Jumbo Wide Panel - Rich Media / Expandable | 300×600, expands left to 500×600 | 72K |
| Jumbo Wide Panel | 300×600 | 49K |
| Floating and Overlay Ads | 400×300 useable area | |
| Corner Peel (we can also provide) | 130×100, expands to 800×600 | |
| Full Page Interstitial | 640×480 | |
Flash Banners (.swf)
Requirements:
Click through URL
clickTAG Setup:
All Flash units should be provided with .FLA source files and fonts used. clickTAG tracking should be embedded per below with window variable specified as ‘blank’ to spawn a new window
Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:
on (release) {
getURL (clickTag, “_blank”);
}
This will embed the clickTag variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target=”_blank” is required in the “Basic actions” to make sure the click thru opens a new window.
Note: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using the clickTag variable and the getURL action.
Reference:
http://www.macromedia.com/resources/richmedia/tracking/
http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
Polls
(Due: two weeks prior to flight date)
Please provide up to 10 poll questions. Questions should have a maximum of 30 words, with up to 5 multiple choice answers with up to 8 words each. You may also instead provide NewParent with question concepts and the editorial staff will come up with question and answer sets for your review.
Dedicated Newsletters
(DUE: one week prior to flight if client provides, and two weeks prior if NewParent is to build)
Please provide an HTML file with any links specified with <a href> tags. No imagemaps may be used. Please use <table> commands to layout the page, do not use <spans> or <divs> for positioning as this may cause unexpected results in certain email clients. <spans> and <divs> may be used to specify styles for type only. No background images may be used in <spans>, <divs>, or <table><td> cells.
Custom Placements Including Wallpapers and Poll Skins:
(Due: two weeks prior to flight date)
If created by NewParent.com: Please provide raw assets for your custom placements on NewParent.com: at least one print-resolution file (300 dpi, minimum 8.5 x 10) of a product package file, sell-sheet, or print advertisement in PDF, PSD, or an inDesign package.
You may upload all assets to:
ftp://newparent.com/advertisers/creative
username: advertiser
password: 89hjyk
If supplied by agency: Please provide 2 PSD files, one each to run on the left and right sides of the NewParent.com page where your wallpaper will appear. The dimensions should be 250×600 pixels, 72 dpi. We will place them in our wallpaper template, so please specify left or right for each file.
