Disney to Stop Junk Food Ads From Airing on Their Programs

The Walt Disney Company has announced today that they plan to stop any junk food advertisements from appearing on their television channels, reports USA Today

“Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guidelines,“ says Robert Iger, chairman and CEO of Disney.

The United States’ most well-known Mommy and first lady, Michelle Obama, could not be happier with Disney’s healthier nutrition guidelines:  “This new initiative is truly a game changer for the health of our children. … With this new initiative, Disney is doing what no major media company has ever done before in the U.S.— and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: ‘Is this good for our kids?’ “

Back in 2006, Disney began offering healthier meals like fruits, vegetables, and low-fat milk at its theme parks, rather than french fries and soft drinks.

According to USA Today, as part of its latest changes, Disney is:

•Introducing the Mickey Check, a symbol that food and beverage products and menu items can carry if they meet the company’s nutrition standards.

•Reducing the level of sodium by 25% in well-balanced kids’ meals served at its parks by 2013 and introducing new kids’ breakfast meals that meet the nutrition guidelines.

•Expanding its offering of fruits and vegetables to 350 of 400 food venues in its domestic parks by 2013.

Now, by 2015, all Walt Disney Company programs will follow suit of their theme parks; food and beverage products that are promoted or sponsored on Disney television, radio programs, and websites, must follow the company’s new and improved nutrition criteria.