Tori Spelling is teaming up with U.S. retailer JCPenney to release a clothing line featuring items for newborns, infants and toddlers.
Spelling, who is expecting her fourth child with husband Dean McDermott, shares that her new venture was driven by her struggle to find trendy, affordable outfits for her own kids.
She tells People.com, “I searched everywhere and found it hard to believe that most baby clothes are still pastels with boring prints. I knew right away I wanted my babies in bright pops of color and fun, bold prints.”
Her three kids have also been involved in what Mom chooses for them to wear: “Stella even weighs in on the designs. Hattie is the perfect model, while Liam always wants everything to be cozy. I made sure all the clothes are comfortable, but also chic.”
Little Maven by Tori Spelling will go on sale the first of this September.