Gwen Stefani Launches New Children's Line for Target




Gwen Stefani is the latest celebrity designer for Target, launching her adorable Harajuku Mini children’s clothing line in stores and online today.

The collection includes more than 80 exclusive fashion items and accessories – from plaid-print jumpers, fuzzy hoodies and tuxedo-style onesies to bow-adorned headbands, faux-leather jackets and trendy punker pants. Available in sizes from six months to 16 years, Gwen Stefani’s Harajuku Mini line is a steal compared to her pricier ready to wear line for adults, L.A.M.B. and Harajuku Lovers, with prices ranging from $3.99 to $29.99.

“I’ve always been inspired by the cool children’s clothing in Japan, but it was always so hard for me to find it here,” said Gwen Stefani. “I am so excited to partner with Target because I’m able to create something inspired by that look but that’s easy to find and affordable. Now all the moms can get their hands on it!”

Gwen Stefani, 42, rocked a launch party at the Jim Henson studios in Hollywood, CA on Sunday, where famous moms such as as Selma Blair, Maya Rudolph, Ali Larter, and Michelle Monaghan joined in on the Harajuku-themed fun. Gwen Stefani’s littlest fashion models, sons Kingston, 5, and Zuma, 2, sported clothes from the Target Harajuku Mini line as well.

‘The whole idea is about being creative, expressing your own individuality and having fun getting dressed,’ said Stefani.

You can shop the line here.

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