At the 2012 ABC Show, the makers of Fit & Fresh(R) food containers, MEDport, LLC, featured their innovative line of products suited to parents who don’t want to compromise on their baby or toddler’s nutrition. For children 6 months and up, Fresh Starts(TM) products offer moms and dads an easy, fast and economical way to deliver fresh food on the go, without compromise. Expanding upon this, they are launching an exciting new line of “Back to Preschool” products
for children who attend daycares and preschools across the country.
What makes Fresh Starts so different? The products are cool— literally. Other baby food products stress ease of use and the ability to make large batches of food at one time. But none of them seem to fully address: 1) making, storing and eating the food away from home, 2) keeping it at a proper temperature for safe consumption, and 3) making smaller servings from the same ingredients mom is feeding the rest of the family. With Fresh Starts, from carrots to cucumbers, squash to sweet potatoes, mom can easily create homemade baby food at home or away. It gives her the ability to cost-effectively choose organic and all natural foods, control ingredients if she has a child
with allergies, re-use containers to be more environmentally friendly and feed baby healthy food when away from home. Most importantly, the built-in removable ice packs included with the travel containers keeps the food fresher, longer. A great benefit when travelling to grandma’s house, the park or a play date.
The line is available now and can be found at retailers such as Babies R Us, Baby Depot and on MEDport’s website, www.fit-fresh.com.
BACK TO PRESCHOOL
Parlaying on their success in the kid’s Back to School market and their juvenile offerings, MEDport sought to bridge the gap between babies and school-aged children with a new category and line of products that target the 56% of children ages 3-5 that attend a daycare and/or preschool. From preparation to storage and travel, to proper temperature maintenance, this line offers: flexibility, a greater array of food choices, added control over ingredients, a cooling solution, and an economic and environmentally sound alternative to pre-packaged foods. Millions of children attend an out of home daycare or preschool setting each day. MEDport believes it is just as important to provide their growing minds and bodies with nutritious solutions for snack and
The Back to Preschool product lineup includes: 1 Cup Chilled Container Set, SRP $11.99, Meal on the Go, SRP $10.99, Hot Lunch, SRP $10.99, Lunch Pod(R), SRP $8.99, Dip ‘N Dunk, SRP $6.99 and Cool Coolers Ice Packs, SRP $10.99. All of which will be available July, 2013.