Best Toy Stores: NYC

By Lindsay Goldenberg

Have a great toy store in your town? E-mail us at

From three-story toy emporiums to family-run neighborhood spots to one-of-a-kind shops, the City’s five boroughs boast some of the most amazing toy stores in the country. Where else can kids build their own set of Hot Wheels while store employees help mom and dad breeze through their holiday shopping lists? Below is a list of some of the best toy stores NYC has to offer.

Brooklyn Superhero Supply Co.
372 Fifth Ave.
New York - Park Slope

Toy Story: It’s a bird… it’s a plane… it’s one of the coolest ideas for a costume/toy store around. Once inside, you and your little superhero-in-the-making will find everything necessary to fight evil forces. There are Secret Identity Kits, Invisible Jet Planes (we still haven’t figured out how they package those) and a slew of interactive features that give customers a chance to practice their superhero skills. Highlights include a cape tester (an industrial strength fan that tests out a cape’s flying ability) and a “de-villainizer” (kids are asked a series of questions about their superhero principles and take a solemn oath to uphold them). And look behind a secret bookshelf to find the best thing Brooklyn Superhero Company has to offer: 826NYC, a nonprofit after-school tutoring program dedicated to promoting the creative skills of 6- to 18-year-olds (McSweeney’s founder and celebrated author Dave Eggers is on the board).

Favorite Toys:
(ages 6 and up)
Anti-Matter (16 oz. can, $11)
Suction cups (for climbing walls, of course, $25)
Superhero capes ($20–$40)

Have a great toy store in your town? E-mail us at