Privacy Policy Online Privacy Notice

Last Modified August 8, 2012

Thank you for visiting, an Impact Media Communications, Inc. site. Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this Impact Media Communications, Inc. site. Click here for a list of the Impact Media Communications, Inc. businesses whose sites are governed by this Privacy Notice. By using this site, you agree to accept the terms of our Privacy Notice. If you do not agree to the terms of this Privacy Notice, please do not use this site. This Privacy Notice applies only to information collected on this site and does not apply to information which we may collect by other means.
NewParent Media follows NAI compliance. For more details go to

The Personal Information We Collect

At this Impact Media Communications, Inc. site, you can enter contests, vote in polls or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or elect to receive free products. If you choose to participate in these or other activities and opportunities offered on this site, we may require you to provide us with certain personally identifiable information, such as your name, address, e-mail address, telephone number or fax number. We may also request other types of information, such as your age, your due date (for expectant mothers) and information about your interests in and use of various products, programs, and services. To the extent that we link such information with your personally identifiable information, we will treat such information as “personal information” under this Privacy Notice.

At certain parts of our site, only persons who provide us with the requested information will be able to receive free products, programs, and services or otherwise participate in the site’s activities and offerings. In other cases, providing information to us will be completely optional. In most instances, surveys or polls will not require you to provide personal information, so if you choose not to provide such information, your responses will remain anonymous to us.

How We Use Personal Information

If you provide us with personal information, we may retain and use that information for several purposes. For example, we may use the information you provide about yourself to fulfill your requests for our programs and services, to respond to your inquiries about our offers or about this site, and to learn more about our users so that we may tailor our site to our users’ interests and preferences.

We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our subscriber agreements, to fulfill a request by you for an online newsletter, to contact you about your account with us and to offer you products, programs or services that we believe may be of interest to you. Impact Media Communications, Inc. may on occasion combine information we receive online with outside records to enhance our ability to market to you those products or services that may be of interest to you. If you prefer not to receive marketing information from us by e-mail, you may opt out when you register your information with us at this site or by following the opt-out instructions contained in the e-mails themselves.

In certain cases, we may give you the opportunity to submit content for publication (e.g., a “letter to our editors”). If you choose to do so, we may publish your [screen name and other information you have provided to us]. [NOTE: Will a screen name be assigned to a user who makes a submission? What "other information" might be published? Please let us know so that we may specify this more clearly.]

Disclosure of Personal Information

We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request, or when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with our rights or property, other visitors, or anyone else that could be harmed by such activities.

We may sometimes use agents and contractors to perform certain services for us, such as sending postal mail and providing marketing assistance and data analysis. Agents and contractors of Impact Media Communications, Inc. who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Notice by, for example, not using the information for any purpose other than to carry out the services they are performing for Impact Media Communications.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Notice. Inadvertent disclosures may result, for example, when third parties misrepresent their identities in asking the site for access to personally identifiable information about themselves for purposes of correcting possible factual errors in the data.

Impact Media Communications, Inc. may share your personal information with its subsidiary, Sales Management Group, Inc., which may use your information for internal purposes and to send you offers or information that we believe will be of interest to you (these offers will give you the ability to opt out of receiving further communications from Sales Management Group, Inc.). If this site discloses personally identifiable information to companies not owned by Impact Media Communications, Inc. who want to market products or services to you, we will provide you with an opportunity to opt out or block such disclosure. [NOTE: This would include, for example, renting a list of expectant mothers to Proctor &Gamble. Please confirm whether you would be willing to provide an opt-out in this instance. If so, then you should add an opt-out box at the bottom of the registration screen for the New Parent Club. If not, then this section of the Privacy Notice will need to be revised.] However, for certain activities and features offered on this site, if you choose to opt-out of sharing your personal information with such companies, you may not be able to participate in such activities or features. For example, Impact Media Communications, Inc. sites sometimes may offer contests, sweepstakes, or other promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may need to obtain personally identifiable information that visitors voluntarily submit to us in connection with the contest, sweepstakes, or promotion. If you prefer that we not share your personal information with such third parties, it may not be possible for you to participate in such promotions. Except as provided in this Privacy Notice, Impact Media Communications, Inc. will have no control over, or responsibility for, a third party’s use of information that we share with such third party in accordance with this Privacy Notice.

As Impact Media Communications, Inc. develops, we may buy other businesses or their assets or sell our business assets. Customer information is generally one of the business assets involved in such transactions. Thus, in the event that Impact Media Communications, Inc. (or any Impact Media Communications, Inc. subsidiary that operates this site) or all of its assets are acquired, customer information would be one of the transferred assets.

Finally, Impact Media Communications, Inc. sites will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

Collection of Information by Third-Party Sites and Advertisers

This site contains links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy notices, as we have no control over, and are not responsible for, the information collection and privacy practices of these third party sites.

Impact Media Communications, Inc. sites may use reputable third parties to present or serve the advertisements that you may see at its web pages and to conduct research about the advertisements.

Aggregate Information

We also may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using, (e.g., Windows ’95 or Mac OS), the domain name of your Internet service provider (e.g., America Online, Earthlink) and statistical information about the use of the site, such as how many visitors visit a specific page on the site, how long they stay on that page, and which hyperlinks, if any, they click on. We collect this information through the use of technologies such as “cookies” and “IP addresses”, which are discussed in greater detail below.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, and to describe the use of the site to our existing or potential business partners, sponsors, advertisers or other third parties. However, please be assured that this aggregate data will in no way personally identify you.

IP Addresses and Cookies

An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. When visitors request pages from the site, our servers log the visitors’ IP addresses. It is not our practice to link IP addresses to anything personally identifiable, which means that a visitor’s session will be logged, but the visitor remains anonymous to us. However, we reserve the right to use IP addresses to identify a visitor when we feel it is necessary to enforce compliance with the site’s policies or to protect our service or customers, the site, or others.

Cookies are pieces of information that a website transfers to an individual’s hard drive for record-keeping purposes. Cookies make web-surfing easier for you by saving your preferences while you are at the site. Information such as the total number of visitors and pages viewed is most easily tracked with cookies. You always have the option of disabling cookies using your browser preferences. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, please be aware that some features of the site may not function properly or may be slower if you refuse cookies. You may occasionally get cookies from our advertisers or other third parties with links on the site. We do not control these cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry.

Our Commitment to Security

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

How You can Access or Correct Information

For instructions on how you can access the personally identifiable information that this Impact Media Communications, Inc. site has collected about you online, or how to correct factual errors in such information, please email us at To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

Privacy Policy for Children

We do not knowingly collect information from children under the age of 13 on this site. If you are under the age of 13, please do not provide any personal information to us.

Changes to these Terms

The terms of this Privacy Notice may change from time to time without prior notice to you, so please check this page periodically for any changes. By checking the “Last Modified” date above, you can determine if this Privacy Notice has been updated since your last visit to the site. Your continued use of the site following the posting of changes to these terms will mean you accept those changes.

How to Contact Us
If you have any questions or concerns about this Privacy Notice or its implementation you may contact us at our Feedback page or at the following address:

    New Parent Magazine
    Impact Media Communications, Inc.
    10 New King Street
    Suite 213
    White Plains, NY 10514