Burt’s Bees Will Launch Burt’s Bees Baby

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NEW YORK, Jul 18, 2012 (BUSINESS WIRE) –

This July 2012, BURT’S BEES BABY launches nationwide through a licensing venture with Ayablu, Inc., a “natural” evolution of the iconic Burt’s Bees brand.

It will introduce an entirely new genre into the natural, organic markets as a lifestyle brand for babies and moms.

The line debuts with a collection of newborn essentials, including apparel, accessories, bath linens and gift sets, and will soon expand into multiple categories across baby, home, and lifestyle. BURT’S BEES BABY has recently launched at select Target stores, Target.com and will be available August 1st at buybuy Baby and BabiesRUs.com. BURT’S BEES BABY will launch its website, http://www.burtsbeesbaby.com/, in September 2012.

Burt’s Bees Baby(TM) is a trademark of Burt’s Bees, Inc. and used under license by Ayablu, Inc., an independent licensee.

SOURCE: Ayablu, Inc. & Market Watch

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